André de Wet, a founder deeply engaged with emerging markets, was recently spotlighted by ZAWYA’s Founders in Focus series on February 9, 2026. The feature delves into the often-overlooked economic realities faced by tech entrepreneurs building solutions for Africa and similar regions. This recognition is timely, as our continent’s tech ecosystem continues to mature, demanding a more nuanced understanding of the financial landscapes we operate within. De Wet’s insights offer valuable guidance for both current and aspiring founders.

Navigating the Real Costs of Emerging Market Tech

According to ZAWYA, the spotlight focuses on the practical economics of building technology tailored for emerging markets. This isn’t simply about adapting existing Western models; it’s about fundamentally understanding the cost structures, distribution challenges, and user behaviors unique to our context. We’ve seen this play out with successes like M-Pesa, which wasn’t a direct copy of a Western mobile money solution, but a uniquely African innovation. De Wet’s work emphasizes the need to build businesses that are profitable within these realities, not despite them.

Beyond Venture Capital: Sustainable Revenue Models

The article highlights the importance of moving beyond a sole reliance on venture capital. While funding from investors like TLcom, Partech, and Norrsken is crucial, sustainable growth requires robust revenue models. Many African startups initially prioritize user acquisition, often subsidized by external funding. De Wet’s perspective, as reported by ZAWYA, suggests a greater focus on unit economics and pathways to profitability from the outset. This is particularly relevant as the global funding environment becomes more cautious.

The Importance of Localized Solutions

De Wet’s work underscores the necessity of deeply localized solutions. What works in Nairobi may not translate directly to Lagos or Accra. Building for emerging markets requires a granular understanding of local payment preferences, infrastructure limitations, and cultural nuances. Flutterwave’s success across multiple African markets demonstrates this principle – adapting to local regulations and integrating with diverse payment gateways. This localized approach is key to achieving scale and long-term sustainability.

Building Africa’s Tech Future Through Economic Realism

The spotlight on André de Wet is a positive signal for our tech ecosystem. It signals a shift towards more pragmatic and economically sound approaches to building businesses. We need more founders who are willing to confront the hard realities of operating in emerging markets and build solutions that are not only innovative but also financially viable. This focus on economic realism will be essential as we strive to create a truly self-sustaining and globally competitive African tech sector, driving growth and opportunity for all.